Systematic Analysis of the Organization of Marketing Activities in a Competitive Environment

The Industrial Internet of Things is irreversibly transforming the economy. New strategic opportunities derived from high-speed streams Big Data are changing boundaries industries, creating for new decisions, including in marketing. use technologies marketing interest. continuous interaction devices and programs connected to controlled by their own intelligent systems gives system ability automatically manage effectiveness processes, increases stability system, warns possible threats or system. purpose article improve IIoT enterprise through a systematic analysis positive synergistic interactions its subsystems, determine feedback increase functionality In organizing activities, effect arises subsystems associated with intensive information exchange between distributed business objects Things, each which independently manages area, determined competencies. process work, tasks studying contribution functional were solved: technology, intellectual, security subsystem. Classical was used as research method. scientific novelty work lies based on Things. conditions under most effective determined. practical significance fact that basis development an proposed.